What is Vista?

Vista is a platform created by Near which powers a suite of location intelligence products that provide actionable insights

The technology in Vista provides flexible solutions depending on a company's need. One or multiple of these solutions can be used in tandem depending on your company's structure and use case. 

Vista Insights

• Visualization-focused, easy-to-use tool optimized for single site analysis. Includes exportable insights on visitation trends, consumer profiles, and precise draw areas for any type of location. 
• No analytical resources or tools are required.
• Ideal for companies who haven't used mobile location data before and want to try it out, or users looking for rapid insights and visualizations for decision-making, marketing and presentations.
• Easy online sign up gets you 25 reports per month for free (no credit card information required). 
  
  

Vista Data Explorer

• Data querying platform optimized for multi-location, large scale data pulls with controllable settings.
• Can accommodate users with varying analytical resources.
  • Small scale reports can be analyzed using Esri ArcGIS Online, Business Analyst and PowerBI.
  • Summary reports are recommended for efficient analysis and can be run in Microsoft Excel or PowerBI.
  • Large datasets used for deep analysis are recommended for users of Esri ArcGIS Pro/ArcMap, Alteryx, Python, Tableau and other spatial capable platforms, or companies who have data scientists and engineers.
• Ideal for businesses interested in site-specific insights, customer profiling, competitive analysis, store closure analysis, cannibalization or marketing analysis.
  
  

Partnership - Feeds and API

• API access and feeds are ideal for companies interested in automated access to mobile location data which can seamlessly integrate into your platform.
• We recommend customers considering this solution have data scientists and engineers on staff.

Interested in learning more? 

Our sales team will help craft the right solution for you.